Week 9A Blogs, Blogs, Podcasts & Webinars, Adding Categories

The key is to connect our personal stories to our audience's needs and put it in the context of the post. We share our stories on Carly’s cause live streams which we record and post to our Facebook page. We also share our stories regarding topics like when we first got our child’s diagnosis to what it is like in transitions with our special needs child.

Sharing a sense of humor is another way to inject a personal touch into your posts. Humor can help lighten up a serious topic and make your post more enjoyable to read. But have balance between being funny and being inappropriate or offensive. Use humor that resonates with the audience and aligns with our brand's values and personality. The right words and tone can make a significant difference in how a post is received. Instead of using jargon or overly formal language, conversational language makes a post sound like a conversation with a friend. You can also use words that convey emotions, such as "exciting," "amazing," or "heartwarming," to evoke a positive or impactful mood. Having a clear structure and categories for our blog can help readers navigate the content and find what they're interested in. Some possible categories that could work for our business: 1. Personal Stories: Share personal experiences or stories that inspire or inform your readers. 2. Product Reviews: Review products or services and provide valuable insights and information. 3. Industry News: Keep our readers up-to-date with the latest news and trends in your industry. 4. How-To Guides: Provide step-by-step guides on how to use products or solve common problems. 5. Q&A: Answer your readers' questions and concerns about products, services, or industry.