Week 7 Part B: How other Businesses use Instagram

Some of my classmate's instagrams that I checked out were both product based and service based.  The product based profile (frozen tower treats) an ice cream company, used mainly static photos that were colorful and bright and attractive to the customer.  They did well in their use of photos as posts.  My other classmates who provided services are DW equipment repair and sparky garage.  They both did a great job of posting photos to let the customer into the world of the service they are providing.  The information and photos provided builds trust with the customer that this business knows what they are doing and promotes the quality of their work.  DW Equipment Repair utilized a short video and that was a popular post among the commenters.  Sparky Garage posted about some volunteer work he was doing for the automotive world.  A great way to gain trust of customers is to show you care about the community.  Great job.

I noticed the increase of engagement when businesses post something that gives a personal side to their business.  I think it makes it more relatable and the customer feels like this person is a good person, they care, they're knowledgable and I'd give them my business.  I also noticed that customers like to learn and when the poster is providing educational value it empowers the consumer and they appreciate the knowledge shared through the post.  This is good for me to see because it will challenge me in the future to add that personal side to my posts.  I struggled to be vulnerable and actually open up about who I am on social media.  I see that it is one of the things that actually makes a business successful.

 I visited @frozentowertreats (Christian De La Torre), @dw_equipmenr_repair (Dustin Wells), @sparkygarage1 (William Carter)