Week 5 Part B Learning about Facebook Data Collecting

Post reach is important because you want to make sure your content is being seen by the right people. Engagement is important as a business because having a bunch of followers but no engagement is a red flag and potential customers don’t see any sort of proof that your business is up and running and customers are happy. 

I can learn from post reach if my target market is being reached. I can look to see if I’m hitting the right age, gender, etc. I can learn a lot from engagement. This will let me know if my business and content appeals to people. Does it interest them? It also gives me information about current customers satisfaction. If there are good reviews it promotes my business to future customers 

Using insights can tell you a lot about which posts are gaining the most attention and feedback. When a post has more likes and engagement, you can look at that post and figure out what it was about that post that made it so popular? Was it better lighting? Was it short form video with text captions? Then go back and analyze other posts. Make adjustments to future posts to gain more attention. 

I commented on the Carlsbad coffee company and the ice cream company